Up to this point, we have been focusing on skincare. But not any longer! With the launch of our natural makeup brands in Dubai, Ilia Beauty and Jane Iredale, we are so pleased to offer high-performance natural makeup online for all those living in the UAE.
New to natural makeup?
The biggest difference between natural makeup and synthetic makeup is of course the ingredients but also the focus of these natural makeup brands. While synthetic makeup tends to focus on colour, variety and performance, the focus for natural makeup brands is to create products that do the same but using better ingredients. Secondly, they offer makeup with skincare benefits so that it nourishes your skin in addition to providing great colour and performance.
Natural based makeup tends to use a lot more natural ingredients such as plant oils, waxes and essential oils. In synthetic makeup, while some ingredients are natural, a significant proportion of ingredients are petroleum-based, includes harmful preservatives and carcinogenic synthetic colours.
One of the biggest misconceptions about natural and organic makeup is that it just isn’t as good as synthetic makeup. But here’s the truth - natural makeup has come a long way especially in the last 8 years, and we now have organic makeup options too. The new generation of natural makeup provides products that have a lot of good ingredients but offers a lot of great colours that women want and comes in beautiful chic packaging. And both Jane Iredale and Ilia Beauty fit very nicely in this category of new generation natural makeup.
Ilia Beauty started in 2011 by founder Sasha Pavsic and the focus is on combining natural beauty with brilliant colour pigments and fashionable options. For Ilia, it’s stepping away from the conventions of natural beauty and offering innovative products like their lip conditioners, illuminators and the retractable translucent powder. With up to 85% organic ingredients, it’s a fantastic choice if you are looking for organic makeup here in Dubai, Ilia Beauty is one of the best options you can make. Some of our current favourites:
Tinted lip conditioner:- This was the first product to be developed by Ilia Beauty and remains one of their bestseller. The Lip Conditioners can be worn for a subtle tint of colour or it can be layered for increased intensity. With shades ranging from chic nude to tones of violet/burgundy, there’s something to keep everyone happy. Use this on its own or pair it up with one of their organic lipsticks for a longer lasting, matte finish.
Illuminator:- One we keep using all the time! Choose from the Polka Dots and Moonbeam for a translucent sheen or the Cosmic Dancer for hints of gold. The Ilia Illuminator can be used to highlight the face’s best features, create a youthful, dewy glow and add dimension and vitality to the face.
Jane Iredale – now in Dubai
Jane Iredale started over 20 years ago with the then cutting-edge mineral foundation and it offered a new concept of healthy skincare benefits in addition to beautiful coverage. It was popular amongst dermatologists because of its ability to provide good cover and improve their patient’s complexion. From there, they expanded to offer a wide range of natural and organic makeup that continues to be popular to this day. Our current favourites:
PurePressed Base Mineral Foundation – the product that started it all! This weightless sheer matte foundation glides on for a look that’s just like your own skin, only better. Made from micronised minerals, this lightweight and oil-free foundation contains antioxidants such as pine bark extract and pomegranate extract. It also comes with SPF15 or 20 to provide broad spectrum (UVA/UVB) sun protection which is so important here in Dubai and UAE.
Lip Liner – Jane Iredale’s lip pencils are soft enough to fill in your lips easily but durable enough to provide a long-lasting base to the colour you layer over them. These mineral pigment-based lip pencil have a soft formula that won’t tug at delicate skin. Top picks include Berry, Nutmeg and Crimson
To ensure that both brands adhere to our screening process, several products within the Jane Iredale collection have been excluded as they contain ingredients such as PEGs. So the collection you see here are products that fit with our ethos.
If you are looking to get makeup online and if you are living in Dubai or other UAE areas, do check out these amazing brands – Ilia Beauty and Jane Iredale! Or drop us a message if you have any queries.